Privacy policy

Last Updated: October 26, 2026

Yue Wrap (“we,” “us,” or “our”) operates the website https://yuewrap.com. We sell scarves and wraps and currently ship only to the 48 contiguous United States.

This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit our website, place an order, contact us, or otherwise interact with our store. It also explains the choices and privacy rights that may be available to you under applicable law.

1. Information We Collect

Depending on how you interact with our store, we may collect the following categories of personal information.

Personal and Contact Information

• Name, email address, phone number, billing address, and shipping address.

• Information you provide when contacting our customer service team.

Order and Transaction Information

• Products purchased, order history, delivery details, return and exchange requests, and related transaction records.

• Information about replacement items, return shipping arrangements, refunds, and order cancellations, where applicable.

• Payment status and transaction information provided by our payment processors.

Payment Information

Payments are processed by third-party payment providers. We do not store full credit card numbers on our own systems. Payment providers handle payment information according to their own privacy and security practices.

Device and Website Usage Information

• IP address, browser type, device information, pages viewed, referring pages, and interactions with our website.

• Cookie identifiers and similar technologies used for essential website functions, analytics, and advertising, where applicable.

Customer Service Communications

Messages, questions, feedback, and other information you send to us by email or through available customer support channels, including communications about orders, returns, exchanges, refunds, and shipping issues.

Shipping and Tracking Information

Shipping addresses, delivery status, tracking numbers, and related information needed to fulfill and monitor your order. When you request a return or exchange, we may also process information needed to arrange return shipping or delivery of a replacement item.

Some information may be collected automatically through cookies and similar technologies, depending on your browser settings and the tools enabled on our website.

2. How We Use Your Information

We may use personal information for the following purposes:

• To process, confirm, fulfill, and deliver your orders.

• To process payments and manage refunds, returns, exchanges, replacement items, and cancellations.

• To arrange return shipping and replacement deliveries when necessary.

• To send order confirmations, shipping updates, and other transactional communications.

• To respond to customer service requests and resolve problems involving orders, delivery, returns, or exchanges.

• To maintain, operate, troubleshoot, and improve our website and shopping experience.

• To detect and prevent fraud, unauthorized transactions, security incidents, and other misuse.

• To understand website performance and customer interactions through analytics.

• To provide, personalize, measure, and improve advertising campaigns, including Google Shopping ads and other advertising services, where enabled.

• To comply with applicable laws, enforce our policies, and protect our legal rights.

We do not use personal information for purposes materially different from those described in this policy without providing any notice required by applicable law.

3. How We Share Information

We may disclose personal information to third parties when reasonably necessary to operate our store, provide services, or meet legal obligations. These parties may include:

Shopify

Our store is hosted on Shopify, which provides ecommerce infrastructure and related services, including website hosting and checkout functionality.

Payment Processors

Payment service providers process payments and related transactions.

Shipping and Logistics Partners

Our logistics partners and carriers receive information such as your name, shipping address, and relevant order details to fulfill and deliver your purchases. When necessary, we may also share relevant information to coordinate return shipments, replacement deliveries, and shipment investigations.

Customer Support and Email Service Providers

These providers help us communicate with customers, respond to inquiries, and send transactional or marketing emails where permitted.

Analytics and Advertising Partners

We may use services such as Google Analytics, Google Ads, or other tools, if enabled, to measure website activity, understand advertising performance, and deliver or measure advertisements.

Legal and Business-Related Disclosures

We may disclose information when required by law, in response to valid legal requests, to protect our rights or the safety of others, or in connection with a business transfer, merger, or similar transaction, where permitted by law.

We do not sell personal information for money. However, certain disclosures to advertising partners or the use of advertising technologies may qualify as “sharing” or targeted advertising under some state privacy laws. Where required, we will provide applicable choices and opt-out rights.

Third-party service providers may process information in the United States or other countries in which they or their service providers operate.

4. Cookies and Advertising Technologies

Our website may use cookies, pixels, tags, and similar technologies to:

• Keep essential website and checkout functions working.

• Remember certain preferences and support shopping features.

• Understand website traffic and performance.

• Measure advertising effectiveness.

• Support advertising and remarketing, where enabled.

Google and other advertising partners may use cookies or similar technologies to collect information about your browser or activity on our website and other websites, subject to their own policies and the applicable settings and permissions.

You can manage cookies through your browser settings. Depending on your browser, you may be able to block or delete certain cookies. Disabling essential cookies may affect checkout or other website functions.

Where required by applicable law, you may also have the right to opt out of certain targeted advertising or sharing of personal information. See the “Your Privacy Rights and Choices” section below.

5. Your Privacy Rights and Choices

Depending on where you live and the laws that apply, you may have the right to:

• Request access to personal information we hold about you.

• Request correction of inaccurate personal information.

• Request deletion of certain personal information.

• Obtain a copy of certain personal information, where applicable.

• Opt out of certain targeted advertising, sales, or sharing of personal information as defined by applicable law.

• Withdraw consent where processing is based on consent.

• Appeal a decision we make about a privacy request, where required by applicable law.

To submit a privacy request, email service@yuewrap.com with the subject line “Privacy Request.” Please describe your request and provide enough information for us to understand and verify it. We may need to verify your identity before fulfilling certain requests.

We will review and respond to requests in accordance with applicable law. Some information may need to be retained for legal, tax, security, transaction, or other permitted purposes.

California Residents

If you are a California resident, you may have additional rights under the California Consumer Privacy Act, as amended, and other applicable laws. Depending on the circumstances, these may include the right to know, access, correct, or delete certain personal information, and the right to opt out of the sale or sharing of personal information for cross-context behavioral advertising.

We do not sell personal information for money. However, certain advertising-related disclosures may constitute “sharing” under California law. You may contact us at service@yuewrap.com to ask about available opt-out options.

We will not unlawfully discriminate against you for exercising applicable privacy rights.

Marketing Emails

You may opt out of promotional emails at any time by using the unsubscribe link included in the email or by contacting service@yuewrap.com. Even if you opt out of marketing emails, we may still send necessary transactional messages, such as order confirmations, shipping updates, and customer service responses.

6. Data Retention

We retain personal information for as long as reasonably necessary for the purposes described in this policy, including fulfilling orders, providing customer service, handling returns, exchanges, and refunds, maintaining business records, meeting tax and legal requirements, preventing fraud, and resolving disputes.

The retention period depends on the type of information, why it was collected, and any applicable legal requirements. When information is no longer reasonably needed, we will take appropriate steps to delete it, anonymize it, or otherwise handle it as permitted by law.

7. Data Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.

However, no website, electronic transmission, or storage system can be guaranteed to be completely secure. We cannot guarantee absolute security of information transmitted to or stored by us or third-party service providers.

8. Third-Party Services and Websites

Our store relies on third-party services, including Shopify, payment processors, shipping and logistics partners, and, where enabled, analytics and advertising providers.

These providers may collect or process information under their own privacy policies and service terms. We encourage you to review the privacy policies of relevant third parties for more information about their practices.

Our website may also contain links to third-party websites. We are not responsible for the privacy practices or content of websites that we do not operate.

9. Children's Privacy

Our website is intended for a general shopping audience and is not directed to children under 13. We do not knowingly collect personal information directly from children under 13.

If you believe a child has provided personal information to us, please contact service@yuewrap.com. We will review the request and take appropriate steps in accordance with applicable law.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business practices, website features, service providers, or legal requirements.

When we make changes, we will update the “Last Updated” date at the top of this page. Where required by law, we will provide additional notice or obtain consent for material changes.

We encourage you to review this page periodically to stay informed about our privacy practices.

11. Contact Us

If you have questions about this Privacy Policy or wish to submit a privacy request, please contact us:

Store Name: Yue Wrap

Email: service@yuewrap.com

Website: https://yuewrap.com

We will review privacy inquiries and respond as required by applicable law.